Co.computer privacy protector4/6/2023 ![]() ![]() Second, individuals with high levels of innovativeness actively use online services owing to differences in their acceptance and use of innovation. First, use of online services and privacy concerns are not a contradictory phenomenon both in principle and behavior but can act as a negative influence or constraint. Specifically, the main findings of this study are as follows. The results provide evidence in contradiction of the privacy paradox. For the empirical analysis, a Heckman two-step analysis is performed using South Korean data from the 2019 Korea Media Panel Survey conducted by the Korea Information Society Development Institute. Accordingly, this study aims to empirically analyze the effect of online privacy concerns, when interacting with individual innovativeness, on individual online service use behavior. Following the privacy paradox, which occurs when online services are increasingly accepted or used despite raising the level of privacy concerns of individuals, there is no need to alleviate individual privacy concerns regarding online services. In the digital information era, dealing with privacy issues is problematic in related research since online activities have become an inevitable trend. In the conclusion of the paper I will discuss implications of this notion of privacy for the information society in general, and for the discipline of information systems in particular. From philosophical and legal literature I will discuss and argue the value of privacy as the essential context and foundation of human autonomy in social relationships. I will also argue that the notion of transparency (as advocated by Wasserstrom) is a useless concept without privacy and that accountability and transparency can only be meaningful if encapsulated in the context of privacy. In this paper I want to argue that there is something fundamental in the notion of privacy and that due to the profoundness of the notion it merits extraordinary measures of protection and overt support. This assumption allows privacy to be seen as a liberal “nice to have” value: something that can easily be discarded in the face of other really important matters like national security, the doing of justice and the effective administration of the state and the corporation. Therefore it seems puzzling that most current authors on information technology and privacy assume that all individuals intuitively know why privacy is important. For more than thirty years an extensive and significant philosophical debate about the notion of privacy has been going on.
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